DHL MENA Football


December 2023




Concept Creation // Event Management // Design and Branding // Venue Management // Entertainment // Production // Destination Management // Photography and Videography

The Challenge

TEC has partnered with DHL MENA Football events since 2016. This year, DHL tasked the TEC team with creating a distinctive and memorable theme that would leave a lasting impression on guests while effectively conveying key business messages. The events included a gala dinner, an annual football tournament, and an after-party!

The Experience

This year’s event combined, a huge football tournament, gala dinners, entertainment and award ceremonies. TEC managed the 2 day event end to end, including concepting, venue sourcing and management, logistics, catering, giveaways, themed deco and exciting entertainment.

Key Highlights

For the Football tournament, we undertook the ambitious task of designing a brand-new pitch from scratch, hosted at the expansive Dubai Police Officers Club. Bringing the venue to life with creative branding touches and lots of activities to amplify the guest experience. Alongside thrilling matches, attendees enjoyed music entertainment, a bouncy castle area, face painting, henna designing, and the presence of lively DHL camel mascots.

The awards ceremony took center stage on the pitch, with a pop-up wall and red carpet promptly set up as soon as the final match concluded. TEC’s innovative touch extended to the design and production of a branded trophy cabinet, strategically positioned to inspire teams toward victory.

Ensuring an immersive experience, the venue was equipped live scores displayed on digital LED screens. Bleacher branding and activations were seamlessly managed by TEC, enhancing the overall atmosphere for guests.

For this year’s gala dinner held in the ballroom, DHL sought a fresh and innovative theme. Our creative team proposed the enchanting concept of a “Secret Garden,” transforming the entire venue into a mesmerizing botanical wonderland. The ballroom entrance was intricately crafted to resemble a hidden garden, setting the stage for an immersive experience. Guests were invited to explore a forest illusion, where they could engage with captivating artworks and become part of the illusionary world.

Guests enjoyed food and beverages from around the world with twenty-two live cooking stations offering local and international cuisines.

As the evening progressed we got the party started with upbeat Stomp music performance and the infectious beats of renowned DJ Khaled Hassan, who set the perfect tone for the party!