Sephora Annual Conference


April 2018


Nurai Island


Concept Creation // Event Management // Design and Branding // Entertainment // Production // Destination Management // Photography and Videography

The Challenge

The Sephora Annual Conference is a global employee engagement event that brings together 250 store managers and senior leaders from across the globe.

The aim of the event is to discuss strategy for the future of the business and kick off the retail year in grand style. The client wanted to ‘WOW!!’ the people that matter to them – a truly unforgettable live event which brought out the Sephora style and brand throughout.

The Experience

The details of the event were a secret to all attendees. All they knew is that they were flying into Abu Dhabi for their annual conference… When they arrived, we whisked them speedily away to Nurai Island, a beautiful location off the coast of the city. Excitement levels were high as Sephora employees gasped in delight. The whole island was transformed into ‘Sephora Island’. From the bicycles we provided for exploration to the elegant bed linen and gorgeous food, the event was Sephora through and through.

The logistical challenges of this event were huge! Nurai island is very isolated, and they have limited resources. We needed to hire 40 boats to transport the vast amounts of equipment required. Marquees, golf carts and production equipment all arrived onto the idyllic shores of Nurai courtesy of a complex TEC team effort. The event included presentations, meeting scheduling, team building games, fine dining and cocktail receptions.